Epic360

Learning Center

 

Epic 360 Online Reputation Index

Home / Online Reputation Management / Epic 360 Online Reputation Index

With more than 5.5billion* Google searches every day, getting your online reputation in order is critical.

We have developed a comprehensive index that gives brands, companies and high net worth individuals detailed insight into how they’re perceived online so that you can influence it.

 

Epic 360 Online Reputation Index

The Epic 360 Online Reputation Index works by assessing and weighting several factors, such as negative content, forum mentions, social media engagement, PR referrals and more, to give your reputation a score out of 100. The higher the score, the better your online reputation.

It’s weighted and scored based on Epic 360’s experience of conducting multiple reputation management projects for multinationals, SMEs and high net worth individuals around the world.

Each factor has its own weighting, with some deemed more influential in influencing online reputation than others. For example, positive PR appearing in a Google search could be more beneficial than a brand’s excellent social media management.

It also considers ‘confusion factor’, where the reputation index will assess how many non-related links appear in a Google search, and ‘control of assets’, which measures the percentage of search engine listings owned by the company, brand, or person – including social media pages, blogs, and websites.

The index can be run to compare scores against competitors to benchmark and then monitor movement over time. If the resulting score is lower than desired, we put measures in place to help improve your score.

 

Top 3 online reputation concerns

In a study carried out by Epic 360, one in five companies said they were unhappy with the way they are portrayed in a Google search (page 1), with bad reviews (29%), negative social media posts (24%), and damaging content online (23%), the top 3 business concerns.

Online Reputation Management

Online reputation management is essential. What people see when they search for you online and what others are saying about you are the biggest influence on your success.

Discover

Epic 360 Online Reputation Strategy

Epic 360 Online Reputation Strategy is a bespoke plan to improve your business, brand or professional online reputation.

Discover

Challenging and Removing Negative Content Online

Your reputation impacts all areas of your business, so it’s important to work with an experienced team who can help you.

Discover

Repairing Personal Reputation

Following a crisis, repairing your personal and professional reputation can be a daunting prospect.

Discover

Managing Images and Videos Online

Images placed on social and professional media profiles can often rank highly in search engine results.

Discover

Integrated Content, PR and Social Media

Content, PR and Social Media are inherently tools for businesses, brands and individuals to build a great online reputation.

Discover

Monitoring Online Reputation

Monitoring your company, brand, competitors, suppliers, employees and name mentions will help you to understand how to build a positive and lasting online reputation.

Discover

Managing Online Reviews and Conversations

Fully managed review services including monitoring, active review and ratings improvement, competitive intelligence, and proactive review management solutions.

Discover

Online Reputation Audit – for Businesses and Brands

Epic 360 Online Reputation Audit is the first step towards improving your personal or professional reputation.

Discover