With more than 5.5billion* Google searches every day, getting your online reputation in order is critical.
We have developed a comprehensive index that gives brands, companies and high net worth individuals detailed insight into how they’re perceived online so that you can influence it.
Epic 360 Online Reputation Index
The Epic 360 Online Reputation Index works by assessing and weighting several factors, such as negative content, forum mentions, social media engagement, PR referrals and more, to give your reputation a score out of 100. The higher the score, the better your online reputation.
It’s weighted and scored based on Epic 360’s experience of conducting multiple reputation management projects for multinationals, SMEs and high net worth individuals around the world.
Each factor has its own weighting, with some deemed more influential in influencing online reputation than others. For example, positive PR appearing in a Google search could be more beneficial than a brand’s excellent social media management.
It also considers ‘confusion factor’, where the reputation index will assess how many non-related links appear in a Google search, and ‘control of assets’, which measures the percentage of search engine listings owned by the company, brand, or person – including social media pages, blogs, and websites.
The index can be run to compare scores against competitors to benchmark and then monitor movement over time. If the resulting score is lower than desired, we put measures in place to help improve your score.
Top 3 online reputation concerns
In a study carried out by Epic 360, one in five companies said they were unhappy with the way they are portrayed in a Google search (page 1), with bad reviews (29%), negative social media posts (24%), and damaging content online (23%), the top 3 business concerns.