Learning Center

Find answers to the most commonly asked questions.

What are Online Reputation Management’s Main Tools? + -

The four main tools of ORM include content, platforms, search engine optimization (SEO) and strategy.

Content. The most effective content begins with information-rich text that is not duplicated elsewhere online. It is helpful, relevant and well written. It can be augmented with video, photographs, podcasts and most anything else that can be placed online. SEO, platforms and strategy can only take you so far without continuously updated, quality content. That is why the best ORM campaigns have a content plan at their center.

Platforms. Platforms are the online sites where content is placed: websites, blogs, micro blogs, forums, directories, news sites, Instagram, Twitter, Facebook, LinkedIn, YouTube and hundreds of other outlets.

Search engine optimization. SEO is the process of improving the visibility of a website or a web page in search engines using frequently-searched-for words, inbound links (links to the site from other sites), effective meta tags and other techniques, including the way a website is structured.

Strategy. Every online reputation is different. Managing them requires a goal, strategic plan and timetable. It is well worth the effort.

Techniques used in reputation management + -

There are many different techniques used to improve reputation. The mix used will depend on your strategy. They include:

· Build or development digital identity
· Removal of negative content
· Review improvement
· Wikipedia page development
· Content design and development
· Influencer publications
· Knowledge panel development
· Pay per click (temporarily)
· Profile development
· Search engine optimization
and more…

What happens during the strategy phase? + -

We’ll research your name or brand and the information environment in which it lives online.

We’ll also look at similar entities to understand what behind-the-scenes attributes are working, as well as why both people and search engines respond well. The most beneficial findings are emulated in the project.

Then, with a full understanding, we will create a custom strategy, share it, and discuss it with you before execution.

What is Online Reputation Management? + -

Online Reputation management involves how an individual’s or Company’s reputation is addressed on the Web, and how it is displayed in search results. With search engines showing autocomplete search results as drop down answers, they sometimes suggest search results that may negatively display the reputation of a person or a business. Reputation management may also involve social media, and websites that present reviews.

What’s the benefit of online reputation management to me personally/professionally? + -

People Google people, products, services and businesses. What appears in search results is the equivalent of your business resume.

Who are the major search engines that affect online reputations? + -

Google is the main search engine with the highest number of users. They have over 1 trillion pages in their index and grow by the billions every day. Yahoo, Bing, Ask and AltaVista are the next top five search engine spots.

Why is it important to control Page 1 and Page 2 Google search terms? + -

When people search for something online – from brands to businesses and individuals – they Google them. Only half of the clicks searched will go to your main website, the others go to the rest of the search results on Pages 1 and 2. So, it’s important to control these valuable clicks by ‘owning’ as many of the search results on Page 1 and 2 as you can.