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an astounding 95% of online shoppers read reviews before deciding to purchase. It goes without saying that companies lose sales when they aren’t on top of their online reputation management. The Internet landscape is radically different than it was a few years ago. Companies can no longer sit back and ignore bad reviews and still sell products.   Consumers are expressing their opinions in powerful ways. And companies must regularly interact with customers...

For a business, building up a reputation as a trustworthy, customer-satisfied service is a top priority. Before people choose to seek services from a business, they want to know if it’s worth their time and money. With the development of the internet and social media, this has become easier. At the same time, businesses must now work harder to encompass a reputable image on all related platforms. Online Reputation Management. What is...

As consumers, we’ve never had access to more information when it comes to deciding how and where to spend our money. Whether we’re looking for an accountant, roofing contractor or caterer, it’s the work of seconds to pull up consumer reviews and assess a company’s reputation. For consumers, the wealth of information is a powerful tool. Shoppers can find reliable companies. They can also uncover businesses with less-than-savory reputations. But what does...