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Your reputation is one of your most valuable assets and can either make or break a business transaction, sway a hiring decision, impact a purchase, and can either positively or negatively affect most aspects of your professional and personal life. In today’s digitally driven world, information concerning yourself or business is readily accessible and almost immediate.


With that in mind we’ve compiled 25 of the most eye-opening reputation management stats for 2018:

  1. 58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it
  2. 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future
  3. More and more large companies are hiring full-time online reputation managers
  4. Four out of five people state that they have received advice via social media regarding what product or service to purchase
  5. 12% of employed adults say that they need to market themselves online as part of their job
  6. 78% of consumers trust peer recommendations while only 14% trust advertising
  7. According to a study by the world Economic Forum, on average, more than 25% of a company’s market value is directly attributable to its reputation
  8. 76% of companies believe their reputation is better than average—a stat that just might illustrate many companies are overly optimistic about the state of affairs regarding their online presence
  9. 87% of executives rate managing reputation risk as more important than other strategic risks (Customers are the most important stakeholders when it comes to managing reputation management)
  10. 41% of companies that experienced a negative reputation event reported loss of brand value and revenue
  11. 86% of people would pay more for services from a company with higher ratings and reviews
  12. 85% of customers use the Internet to research before making a purchase
  13. 45% said they have found something in an online search that made them decide not to do business with someone
  14. 56% have found something that solidified their decision to do business with the person
  15. 88% of adults agree or strongly agree that it would be very difficult to remove inaccurate information about them online
  16. 62% of adults have used a search engine to look up their own name or see what information about them is online
  17. 83% of buyers no longer trust advertising, but most trust recommendations from users online
  18. 47% say they generally assume that people they meet will search for information about them on the internet, while 50% do not
  19. Only 6% of adults have set up some sort of automatic alert to notify them when their name is mentioned in a news story, blog or elsewhere online.
  20. 11% say that their job requires them to promote themselves through social media or other online tools
  21. 50% of potential sales are lost because consumers can’t find information they are looking for
  22. 89% of shoppers have stopped buying from online stores after they have experienced poor customer service
  23. 84% of all marketers agree that building consumer trust will become marketing’s primary objective in the near future
  24. 56% adults surveyed don’t actively think about the consequences of their online activities
  25. 94% of people only look at the first page of Google results, and only 2% of people own their entire first page of Google.

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